What is generally a search engine spam? Depends! It is very difficult to draw a line between what is good and bad. Everything is good until it is penalized. But being a company, what should be your role. Should you have a blind eye towards what your SEO firm is doing and wait or act and fire them in time until it is too late.
How could one recognize a spam? Search engines publishes a list of steps in search engine optimization, they consider spam. For a novice it is very difficult to have an idea of spam techniques just by going through the guidelines given by search engines. I am not sure why search engines do not announce the spam techniques and its punishments. It might be that they do not want to announce how one could spam search engines and give any idea of its algorithms to the public.
A SEO firm uses all the spam techniques and ends up with your site getting banned, then what! I am not sure if you could or how you could bring the firm, the so called seo expert firm to court room. The seo firm could also question of the unachievable target required by you. The search engine optimization is a long term effort and it is not advisable to ask your seo firm to give quick results.
It is on seo firm to give details about the time and the risk behind the quick results much in advance. Some points is also to be considered before you go out and hire an seo firm. Might be hiring a seo consultant in selection of the right seo company could be also helpful. We would discuss this more in our next discussion…..
posted by: Amy (reply)
post date: 03.27.06 (3:50 am)
