The search algorithms of Yahoo, Goggle and Msn (Beta) changes every other month, so it is difficult to makeup with all this changes in the cutthroat competitive world of search engine optimization. So the point is how should you pay your seo expert. Your seo would give you n number of links and top ranking for almost all keywords. Almost....
In my opinion the payment should be related to quality of hits generated from SE. The high traffic keywords might not be that important in terms of sales. Search engine constantly adds new ways and methods to filter the top results. It is quite difficult and confusing for seo's to what is in and what is out is only clear after substantial time, till then he has to bear the wrath of client. The old techniques of optimizing title, description, back links holds good today also but they are not having that weight age as it was there 6 months to a year ago.
What is required is a logical approach to optimization of the site with the latest updates in the algorithm. An expert seo has to think a way ahead then search engines. Difficult but he could only be called as an expert SEO.
posted by: Clare (reply)
post date: 01.20.06 (6:21 am)
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posted by: Ronald (reply)
post date: 03.26.06 (3:50 pm)
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