A Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. Our criteria while choosing the appropriate keywords for you are the following:
1. They will bring to your website the most qualified traffic
2. They most concisely describe your products or content
3. They are Specific, less-competitive and with the potential to get your website ranking high on all major search engines
Content Optimization:
Your web site's content is the search engine's content, so search engines want sites with high quality content above all else. Web pages with high keyword density and Text that accurately reflects the products, and services offered by the website. Optimize your website's content to enrich it with keywords while making complete sense to a novice, i.e. text content that appeals to search engine and surfers alike.
Keyword Tags:
Keyword frequency, weight, prominence and proximity are a few techniques that can help improve your search engine rankings. Most of these techniques have one thing in common - use of keywords. Keywords are words people type into a search engine... words that lead them to your site.
Keyword prominence:
Keyword prominence is about improving the prominence of keywords by placing important keywords at the top of a Web page. Basically, the closer your important keywords are to the start of a page, a sentence, title or Meta tag, the better.
Keyword proximity:
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords, better. Will be the results
Word stemming:
Word stemming is a concept used by some search engines to return search results that include keywords that extend beyond what you searched for. For example, a search with the keyword "optimize" might return results for, "optimizes," "optimizer," and "optimizers." In general, always try to use the longer version of a keyword, especially plurals.
Stop words:
Stop words are common words and characters ignored by most search engines.
For example: a and are as at be for from he his I in is it of on that the they this to was.
Ignoring stop words helps to reduce the amount of storage needed to index the billions of pages of data, and enhance the speed and relevancy of the search results. Only full-text search engines, such as AltaVista, index every single word on a Web page.
As such, always try to use keywords instead of stop words as much as possible. Admittedly, it maybe a bit more difficult to read, but I think it is worth the sacrifice, in the cause of trying to achieve higher search engine rankings.
