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Choosing your next seo expert
12.30.04 (5:19 am)   [edit]
The search algorithms of Yahoo, Goggle and Msn (Beta) changes every other month, so it is difficult to makeup with all this changes in the cutthroat competitive world of search engine optimization. So the point is how should you pay your seo expert. Your seo would give you n number of links and top ranking for almost all keywords. Almost....

In my opinion the payment should be related to quality of hits generated from SE. The high traffic keywords might not be that important in terms of sales. Search engine constantly adds new ways and methods to filter the top results. It is quite difficult and confusing for seo's to what is in and what is out is only clear after substantial time, till then he has to bear the wrath of client. The old techniques of optimizing title, description, back links holds good today also but they are not having that weight age as it was there 6 months to a year ago.

What is required is a logical approach to optimization of the site with the latest updates in the algorithm. An expert seo has to think a way ahead then search engines. Difficult but he could only be called as an expert SEO.
 
Start early, choose seo expert or go on your own
12.28.04 (7:46 pm)   [edit]
There are 100 good sites in the industry with additional 50 spams who are holding top 150 positions for the keyword you are trying to target and planning to start a new website. Should you go for it. I would say yes. With proper planning and right people you will be able to dig into the top 10 within a year. Yes keep in mind, don’t try for a shortcut to success rather have a goal set for minimum a year. Everyone wants to be in first 10 but not much of them know how to go about it.

Who to approach. There are 2 types of seo namely good guys and bad guys. Also known as white hat seo and black hat seo. The black hat seo's are always look out for techniques and tricks to outsmart spiders and gain top rankings. The white hat seo's uses a much time consuming but solid approach i.e making good content sites, which would help users and in turn bring top rankings. The white hat seo would help a site in bringing people to your site and retain them as well.

It is upto you what do you want. If you want long term and stable gains go for white hat seo and if you want a short-term quick fix go for the other. If you want to go for a jungle safari, what are the things you require. A good car, an experienced driver cum guide and a weapon for safety. In the same way as for a good car you have to develop a good site. The weapon is the amount you have to spend and the driver is your seo. He is the one who would show you ways and if required show you how to use your weapon effectively.

It is up to you to choose a seo expert or go for it on your own. However, do start search engine optimization as early as you are in designing phase. Before uploading the final version of the site, optimize it fully both for users and spiders. A good preparation would ensure that you enjoy your safari without any difficulty. :)
 
Quest for an seo Expert
12.28.04 (7:01 pm)   [edit]
Who is [b]seo expert [/b]in this search engine optimization industry. No it is not big seo firms. Recently I optimized home site for a seo firm. They told me that they have no time to optimize their own site. I agree :). It is all name that sells. If you really want an seo expert then you have to dig for him.

[b]Seo expert [/b]are individuals and not companies. Best seo need not be a collective effort but more of a logical approach backed by experience and it could be carried out by a individual easily. Everyone has a different approach to optimize a site based on their experience.

Search engine always see seo as a middle man and always try to have upper hand. This is because of all sorts of spams which some seo's are doing. Search marketing has become an increasingly high-demand industry with a rather negative reputation.
 
Some of the spam techniques and its price
12.24.04 (10:12 pm)   [edit]
[b]Mirror websites[/b]
[u]Danger level[/u]: 10/10
This is a very short method to get your site on top of search engines. But do you know that this will end up with nothing in hand. You would loose your original work too. Above all you would be quickly tracked by search engine spiders and penalized.

[b]What are mirror websites[/b] ?

Mirror websites are group of websites with similar content throughout the site with different urls.

[b]Doorway or gateway pages[/b]:
[u]Danger level[/u]: 8/10
Very dangerous. You could enjoy the fruits of gateway pages untill you are not found.

[b]What are gateway or doorway pages[/b] ?

A gateway or a doorway pages are one which are designed to give high ranking to a perticular website. The doorway pages usually contain very little of content or all junk of it with all the keywords and keyword phrases stuffed in it. It generally has big bold link at the top middle or at the bottom. The message of the link could say something like, " I have found this site to be very useful for ****. Click here to enter".

[u]Do remember to give your comments with any queries. I would try to answer to all of them to my best of knowledge.[/u]
 
How to Fight Spam with full force
12.24.04 (9:53 pm)   [edit]
Many times I have come across the sites which are very tough to beat as they use all the [b]spam techniques[/b]. [b]Reporting at search engines [/b]and having a discussion at forums on them is [b]not much of use[/b]. So I figured out some good spam techniques to fight with those spams without the danger of any penalty.

[b]Some of the proven methods are below[/b]:

1. If they have mentioned a Toll Free number call them once every day and talk junk.
2. If they have mentioned email ids, send them one email every day with different ids with a minimum of 1 mb of attachments.
3. Subscribe to all the sites which sends bulk email with their email ids.
4. Send them love letters posing that you are his/her old lover

A lot many things could be done but I am yet to find a solid platform where you could report of a spam. May be search engines provide some way of doing it soon or ....
 
Anything is possible in Seo World But what price are you ready to pay
12.24.04 (9:21 pm)   [edit]
The basic difference between an amateurs seo and a professional. A professional know, to what extent he could go to spam search engines while and amateurs will end up in a big mess. Remember the phrase "No. 1 spot in search engines in a month" is the most dangerous part of seo. Don't go for it. Search engine optimization is a long term effort and never go for a quikies. Either you will get it or end up in a ban. If you have a new site, you could take the risk. You could always register a new domain and try all of it again. If you have come a long way and a lot of hard work has gone into making your site then don't go for this cheap techniques popularly known as spam techniques.

There is a predefined formula for search engine optimization, which remains more of less same other then few tweakings here and there. Just take a look at the few of them:

1. Build good content with keywords towords the top. Prevent overdoing it.
2. Work on your meta tags and make it right.
3. Build a proper navigation for your site. Try your site to be not more then 2-3 page deep.
4. Check your pages on Lynx browsers
5. Submit to directories
6. Build Backlinks

[b]Don't do this ever[/b]:

++ Hidden texts
++ Mirror sites
++ Links from link farms
++ Over use of keywords or keyword stuffing in your content
++ Mouse activated redirects
++ noscript spam
++ Ugly doorway pages